Voted Best Service Provider of the Year by ETF.com, recognized for experienced strategy development, operations support, and marketing across the ETF industry.
- Chicago, Milwaukee, New York, Omaha and West Palm Beach
We are an award-winning, full service ETF platform managing 270+ ETFs in partnership with 75+ issuers and responsible for $45bn+ AUM (as of 8/13/2025).
Guillermo Trias
Chief Executive Officer & Co-Founder of Tidal Financial Group
We offer our clients the complete suite of services needed to successfully launch, manage, and grow a new ETF idea or to convert managed accounts or mutual funds into ETFs.
Strategy & Product Planning
Trust & Board Management Services
Delivering a holistic and cost-effective approach to board and fund governance
Fund Management & Operation
Overseeing all administrative, financial, and operational items
Regulatory & Compliance Services
Managing and supporting the regulatory and compliance needs in order to run an ETF
Active Portfolio Management & Trading Execution Services
Providing plug-and-play portfolio management and trading solutions
Marketing & Research
Insightful marketing strategy, planning, and implementation throughout the ETF lifecycle
Sales & Distribution
Providing sales and distribution resources to grow AUM
Timothy Reilly
Head of Exchange Traded Products at the New York Stock Exchange
Alex Shahidi
Managing Partner, Co-CIO at Evoke Advisors
