The active ETF space has officially crossed the $1 trillion mark in the United States, a historic milestone that reflects how far this segment has come, and how rapidly investor preferences are evolving.
Once a niche corner of the ETF world, active strategies now account for approximately 11% of total US ETF AUM and in 2024, made up a striking 78% of all new ETF launches in the U.S.
Last year alone, active ETFs captured 26% of total industry flows, with their market share growing at a pace of 34%, underscoring the accelerating demand for flexible exposure beyond traditional benchmarks.
With global assets now surpassing $1.3 trillion and the pace of launches accelerating, active management within the ETF wrapper is slowly becoming a defining feature of the ETF landscape.
At Tidal Financial Group, we’ve long recognized this shift.
With over 70% of the ETFs on our platform actively managed, our infrastructure, legal experience, and operational agility are purpose-built to support the unique demands of active strategies.
As an experienced partner in the space, Tidal has helped shape this evolution, proving that innovation and active management can thrive within the ETF structure.
This material is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. It should not be relied upon as investment advice, and it does not consider the investment objectives, financial situation, or particular needs of any individual investor. Investors should consult a financial professional before making any investment decisions.
Past performance is not indicative of future results, and there is no guarantee that concentrated strategies will outperform more diversified approaches. References to specific ETFs and providers are for illustrative purposes only and do not constitute an endorsement or recommendation.
The Tidal Diversification Calculator is a proprietary tool intended solely to help investors understand ETF diversification levels. It should not be construed as a recommendation to buy, sell, or hold any particular ETF. Any analysis provided (e.g., comparing SPY and RSP) is based solely on diversification metrics and does not imply suitability for any investor. Differences in returns, liquidity, expenses, and other factors should be considered before making any investment decision.
All investments involve risk, including the possible loss of principal. There is no guarantee that any investment strategy will be successful.
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