Convert Your SMA to an ETF with Tidal

Tax Benefits, Transparency, and Market Access

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Voted the Best Capital Markets Team, the Best US White Label Platform, the Best ETF Research Provider, the Best Overall ETF Administrator, the Best ETF Administrator – Equity ETFs, and the Best ETF Administrator – Fixed Income ETFs

2025

Tidal’s use and promotion of the 2025 US Awards received was undertaken in coordination with ETF Express, for which compensation was paid.

Voted Best Service Provider of the Year by ETF.com, recognized for experienced strategy development, operations support, and marketing across the ETF industry.

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Lessons In Mutual Fund-To-ETF Conversions

As the AUM pendulum swings away from Mutual Funds and in favor of ETFs, issuers find themselves reconsidering strategy in order to capture future investors. But not all conversions are guaranteed success. What key criteria should be considered? Read on to find out.
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Uncovering Opportunity in Active ETFs

Confidence in active management is growing. Allocators are shifting focus to actively managed ETFs, with allocations on the rise. Discover why active management is making waves, particularly in ETFs, and what this means for the future of ETF investing.
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ETF Tax Efficiency

From foreign markets to derivatives, discover the challenges and solutions in achieving optimal tax outcomes with the ETF wrapper.
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Advisor vs Subadvisor

There are many ways to launch an ETF. One of the recurring themes we see among new ETF issuers is a misconception around Advisor vs. Sub-Advisor, and the apparent myth of control.
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