Convert Your SMA to an ETF with Tidal

Tax Benefits, Transparency, and Market Access

Launch, Manage, Trade, and Grow Your ETF

We are an award-winning, full service ETF platform managing 315+ ETFs in partnership with 90+ issuers and responsible for $50bn+ AUM (as of 10/7/2025).

our numbers

315

Funds Managed

90

ETF Sponsors/ Issuers

$50bn+

Assets Under Management
(as of 10/7/2025)

2012

Founded

150

Employees

Our clients are partners in every sense of the word. At the core of every great partnership is trust and mutual respect.

Guillermo Trias
Chief Executive Officer & Co-Founder of Tidal Financial Group

our services

We offer our clients the complete suite of services needed to successfully launch, manage, and grow a new ETF idea or to convert managed accounts or mutual funds into ETFs.

Strategy & Product Planning

Partnering with clients to lead the intelligent ETF evolution through product innovation

Trust & Board Management Services

Delivering a holistic and cost-effective approach to board and fund governance

Fund Management & Operation

Overseeing all administrative, financial, and operational items

Regulatory & Compliance Services

Managing and supporting the regulatory and compliance needs in order to run an ETF

Active Portfolio Management & Trading Execution Services

Providing plug-and-play portfolio management and trading solutions

Marketing & Research

Insightful marketing strategy, planning, and implementation throughout the ETF lifecycle

Sales & Distribution

Providing sales and distribution resources to grow AUM

As the #1 destination for new ETF listings each year, the NYSE has been pleased to support Tidal’s ETF business, including the 38 ETFs they launched on our exchange in 2024 - one of the highest total numbers of ETF launches from a single business on our exchange last year.

Timothy Reilly

Head of Exchange Traded Products at the New York Stock Exchange

our client partners

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Tidal is simply smarter and more sophisticated than any other offering in the market that we have come across.

Alex Shahidi
Managing Partner, Co-CIO at Evoke Advisors