Launching &
Operating an ETF

Many assume that being the “adviser” in an ETF structure guarantees influence over the fund. In practice, the real levers of control are hidden in trust management and governance, legal agreements, and operational frameworks. This article breaks down the three operational paths to launching an ETF and why the adviser vs. sub-adviser debate often misses the bigger picture.

Evaluating active ETFs is a whole different ball game compared to passive funds. With active management, you’re not just assessing costs or tracking a simple benchmark, you’re trying to figure out if the fund’s pursuit of alpha is worth the higher fees.

Launching an ETF independently can be overwhelming due to significant costs, regulatory hurdles, and time demands. White labels provide turnkey solutions, handling the behind-the-scenes processes without being visible in your ETF branding.

Confidence in active management is growing. Allocators are shifting focus to actively managed ETFs, with allocations on the rise. Discover why active management is making waves, particularly in ETFs, and what this means for the future of ETF investing.

Thinking about launching an ETF? The ETF industry offers robust growth and numerous advantages for both investors and product providers. With benefits like portfolio transparency, lower costs, tax efficiency, and liquidity, ETFs are a powerful tool for reaching new audiences and enhancing your market presence. Discover how launching an ETF can streamline your operations and expand your reach. Read on to find out.

Ever wondered how an ETF is born? It all starts with an idea, often sparked by the need for better investment solutions. From exploring new market opportunities to converting mutual funds, innovation in the ETF space meets market demands through creativity and strategy. Read on to explore the fascinating blend of art and science behind the birth of these financial products.

There are many ways to launch an ETF. One of the recurring themes we see among new ETF issuers is a misconception around Advisor vs. Sub-Advisor, and the apparent myth of control.