ETF Industry KPIs

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10/12/2026

ETF Industry KPIs 10/12/2026

This week’s KPI data overview highlights key metrics and trends shaping the ETF landscape:

  • The number of ETFs in our database surpassed 5,700 for the first time ever, ending last week at 5,712. Meanwhile the Open:Close ratio (measuring openings and closures over the last 12 months) hit 5.03, topping 5.0 for the first time since late January.
  • Total AUM rose 0.7% last week to an all-time high of $16.5 Trillion, up 22% year-to-date and +31% over the past year.
  • At $12.7 Trillion, equity funds account for the majority of ETF assets (77%) followed by fixed income funds at $2.6 Trillion (16%). Together these two asset classes total about 93% of industry AUM.
  • Meanwhile, options-based funds—think covered-call and “buffer” strategies—are proliferating, with 1,005 funds in our database. That’s 17.5% of listed ETFs, but only about 2.1% of AUM at $346 Billion.
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Disclaimer

This material is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. It should not be relied upon as investment advice, and it does not consider the investment objectives, financial situation, or particular needs of any individual investor. Investors should consult a financial professional before making any investment decisions.

Past performance is not indicative of future results, and there is no guarantee that concentrated strategies will outperform more diversified approaches. References to specific ETFs and providers are for illustrative purposes only and do not constitute an endorsement or recommendation.

The Tidal Diversification Calculator is a proprietary tool intended solely to help investors understand ETF diversification levels. It should not be construed as a recommendation to buy, sell, or hold any particular ETF. Any analysis provided (e.g., comparing SPY and RSP) is based solely on diversification metrics and does not imply suitability for any investor. Differences in returns, liquidity, expenses, and other factors should be considered before making any investment decision.

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